This toolkit contains free resources to help you successfully launch Care Friends to your organisation. Simply click on the item to see a brief description of the content and some guidance on how and when to use it. Most of the resources are ready to use, other resources need information about your scheme added to them.
If you need guidance on editing or customising any of the resources, please get in touch by emailing [email protected] and we will be happy to help.
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What is this resource?
A handy checklist of our most successful launch tips that have been tried and tested by other providers.
When to use this resource
As soon as you have access to Care Friends so you can start planning your launch ASAP. In our experience with other providers, good preparation and planning is the key to a successful launch.
How to use this resource
Download the Launch planning checklist pdf below.
When you open the checklist, you can click on the green button next to the tips to check out the resources that will support you to action those tasks.
Ensure you schedule all the relevant things that you need to do into your calendar so you can be confident your launch will be a real success.
And don’t forget to schedule in a little time post-launch to monitor how your referral scheme is going and remind you staff to use it regularly.
What is this resource?
These resources will help you introduce Care Friends to the colleagues who you would like to have access to the management portal as admin users.
When to use this resource
If your admin users aren’t aware of Care Friends and excited about the launch already, you’ll need to give them reason WHY they should get involved.
Share these resources before you add your admin users to your portal.
How to use this resource
Introducing Care Friends to your admin users face-to-face? Download our short Admin Users Powerpoint Presentation
Sending them an email? Download our Admin User Intro Email and copy and paste it into an email.
What is this resource?
A PowerPoint presentation designed for you to ensure that your senior team are fully aware of the benefits of Care Friends and are excited to launch.
When to use this resource
Present this to your senior team prior to launch.
How to use this resource
Download the PowerPoint file and share it with your team at a face-to-face meeting or on a video call.
What is this resource?
A price list for Care Friends printed resources
When to use this resource
Order the printed resources you would like to use at your in-person launch event 2 weeks before launch day (please allow four weeks for Care Friends bunting, cake toppers or balloons)
How to use this resource
Download the price list and choose the printed resources you would like to order.
Then, simply email us at [email protected] with the item name, quantity, launch date and delivery address(s).
We will send you an invoice and post the resources to you in time for your launch event.
What are Champions?
Champions are members of your team who have regular contact with care staff and can help you spread the word and act as app ambassadors. They should be enthusiastic, motivated and comfortable using technology!
When to use these resources
Share the video and presentation with your champions prior to launch to give them time to get to know the app and feel excited about the launch. Share the help sheet with them prior to launch to help them get prepared.
How to use these resources
Click here to view and download a 4 minute Top Tips from a Care Friends Champion video from Amy, a Care Friends Champion who achieved 80% sign up in just 2 weeks
Download the Champions Presentation to help you introduce Care Friends to your champions. Add your champion’s target and incentive details to slide 8.
Download the Tips for Champions Help Sheet to support your champions to become amazing ambassadors! Share it with them by email or print copies to hand out during your champions introduction presentation.
We also have champion’s badges for your champions to wear and show they are an important point of contact for your scheme. Email us at [email protected] for prices.
TOP TIP
Remember to reward your champions for going the extra mile and achieving their sign up goals! Click here for a short guide to rewarding your champions.
What is this resource?
A full editable PowerPoint presentation designed for to you to add your logo, chosen points levels, staff eligibility, payment rules etc. to make the presentation bespoke to your organisation.
When to use this resource
At your launch event to get your current staff excited about the app.
How to use this resource
Download either the £ or Euro version of the PowerPoint file and customise it, following the simple instructions within the file itself.
What is this resource?
A suggested video script to introduce Care Friends to existing care staff and encourage them to download the app.
When to use this resource:
This script is designed to be used on launch day. Pre-record the video so that it is ready to be shared at your official launch.
How to use this resource:
Use this script to help an influential senior manager record a video on their smartphone. You can then share the video with your existing staff via SMS, WhatsApp, email or social media. Remember to include details of your welcome bonus!
What are these resources?
Teaser message templates and an image to help you build interest and intrigue about Care Friends prior to launch.
When to use this resource
A week before launch
How to use this resource
If communicate with your team by Whatsapp or text message, download our Teaser SMS and Whatsapp Template. You can then dictate the message into Whatsapp, or copy and paste it into your SMS channel – remember to add emojis!
If you usually send a team email to communicate important info, download our Teaser Email Template and copy and paste it into your email. You can also insert the Teaser image for extra impact.
If you have a team Facebook group, download our Teaser Facebook Post and Teaser Facebook Image. Upload the image to your team Facebook group and copy and paste the template text into your post.
What are these resources?
Message templates to help you promote the app and your launch incentive on launch day.
When to use these resources
Launch day!
How to use these resources
If communicate with your team by Whatsapp or text message, download our Launch Day SMS and Whatsapp Template. Simply dictate the message into Whatsapp, or copy and paste it into your SMS channel – remember to add emojis!
If you usually send a team email to communicate important info, download our Launch Day Email Templates and copy and paste it into your email.
If you have a team Facebook group, download our Launch Day Facebook Post and Launch Day Image. Upload the image to your team Facebook group and copy and paste the suggested wording into your post.
What are these resources?
Message templates to help you keep up momentum following launch day!
You may not get to tell all of your staff about the app on launch day, so be sure to follow up via your usual communication methods.
When to use these resources
Drip feed the messages every other day for two weeks following launch
How to use these resources
If communicate with your team by Whatsapp or text message, download our Post-Launch SMS and Whatsapp Templates. Simply dictate the messages into Whatsapp, or copy and paste them into your SMS channel – remember to add emojis!
If you usually send a team email to communicate important info, download our Post-Launch Email Templates and copy and paste them into your email.
If you have a team Facebook group, download our Post-Launch Facebook Posts and Post-Launch Images. Upload the images to your team Facebook group and copy and paste the suggested wording into your posts.
What is this resource
Push notification templates to celebrate the success of your Care Friends Launch, plus our guide to sending a push notification.
When to use this resource
At the end of your two week launch phase
How to use this resource
Download the Post launch push notification template below for easy to use templates and a link to our help centre guide to sending a push notification.
What is this resource?
A selection of videos aimed at promoting the app to different parts of your team.
For your managers, recruiters and admin users
A brief introduction to the app (2 minutes): https://vimeo.com/461506477
A brief explainer video from our founder Neil Eastwood (4 mins): https://vimeo.com/453045146
Kim Teagle, Bluebird Care Recruiter, gives her Best Practice Tips after a year of Care Friends (7 minutes) https://vimeo.com/478956983
For your Care Friends Champions
3 top tips for a successful launch from Amy Bacon, star champion! (4 minutes) https://vimeo.com/497717995
For your care staff
Why download the Care Friends app? (2 mins): https://vimeo.com/345969567
What is this resource?
A series posters designed to encourage staff to use the app with images that represent care staff of varying demographics.
When to use this resource
The posters are designed to be used on an ongoing basis to maintain engagement.
How to use this resource
Simply print out as A4 posters on your office printer. Alternatively, email the files to your local print shop and they will be able to print the posters in other sizes up to A2.
What is this resource?
An eye-catching visual resource designed to encourage staff to use the app by promoting your points values.
When to use this resource:
This visual can be used as part of your launch week comms. It can also be used as a post-launch reminder of how much people can earn for each stage of the referral process.
How to use this resource:
Download either the £ or Euro version of the chart and add your organisation’s logo to the bottom left corner.
Next, go into your Care Friends portal > head to settings > Referral points tab. Here you will find your chosen points values and retention milestone which you can copy into the chart.
Save the chart as a pdf or take a screenshot to include in an email. You could also print it out and display it in areas where staff are likely to see it.
What is this resource?
Step-by-step guides in, print and digital formats, advising staff how to download and register for the app.
When to use this resource
This should be given to all existing staff as a key part of your launch communications, so they can read and learn about the app in their own time. It can also be given to all new staff as part of their induction documentation.
How to use this resource
Unless you have in-house design and print capabilities, the easiest thing to do is to email the print version to your chosen printer and ask them to add your logo prior to printing your chosen quantity (enough for existing staff and new starters).
We can also supply great quality printed copies without your logo at cost +VAT. If you would like a quote please email [email protected] with your chosen quantity.
You can also share the digital version with your staff and new starters electronically.
If you have a team social media page, you could upload the how to register for the Care Friends app image
What is this resource?
A guide to pre-registering your staff to use the app and sending invitations to download by text and email.
When to use this resource
Prior to your launch to authorise all your staff to use the app, then on launch day itself to invite your team to download the app. You can also re-visit this guide when you want to authorise multiple new starters to join your Care Friends scheme.
How to use this resource
Download the spreadsheet below, then follow our step by step guide to pre-registering your staff
Once your completed spreadsheet has been uploaded to your portal successfully, follow this short tutorial to send invitations in just 3 clicks!
We’re here to help!
If you need help with any part of this process, please do get in touch by contacting your customer success representative, or emailing [email protected]
What is this resource?
This is a low-res logo that can be used on any digital communications. It is not suitable for professionally printed leaflets.
When to use this resource
You can add this logo to any digital or in-house communications you create to promote the Care Friends app. Please do not use this logo for any communications sent to people/publications outside of your organisation without prior approval from the Care Friends Marketing team.
How to use this resource
Simply upload to the files you are designing in-house to promote the app.
What is this resource?
We have created two sequences of engagement messages which can be shared via your usual staff communication methods.
The ‘Values based engagement ideas’ promote your scheme by appealing to your staff’s caring nature.
The ‘Engagement ideas’ sequence is more points and cash orientated.
When to use this resource
Any time after your two week launch period to keep Care Friends top of mind.
How to use this resource
Choose which sequence of messages you would like to share and download the Word document.
Add your organisation details to the areas highlighted in yellow, then copy and paste each message into your usual comms channel.
Drip feed the messages by sending one per week.
