This toolkit contains free resources to help you successfully launch Care Friends to your organisation. Simply click on the item to see a brief description of the content and some guidance on how and when to use it. Most of the resources are ready to use, other resources need information about your scheme added to them.
If you need guidance on editing or customising any of the resources, please get in touch by emailing [email protected] and we will be happy to help.
Reset 
Please note that the app looks different in these videos because it has been updated very recently. We are making some more exciting new updates over the next few weeks and will re-record the videos below when all updates to the app are complete. The core content of these videos and the app functionality featured is the same for the new app.
What are these resources?
A series of tutorials to help you get the most out of your Care Friends app.
When to use these resources
New to Care Friends or need a refresher?
Click here to book your place on one of our weekly Live Training Sessions
Looking to maximise your results?
View our library of 15 minute clinics and learn how to maintain engagement long term
What is this resource?
A handy help sheet featuring the highlights of a successful launch.
When to use this resource
As soon as you have access to Care Friends so you can start planning your launch ASAP. In our experience with other providers, good preparation and planning is the key to a successful launch.
How to use this resource
Download the top tips for a successful launch pdf below.
When you open the help sheet, click the green button next to each tip to access resources to support you with implementation.
Want to take your launch plans to the next level?
Check out our launch best practice help sheet for all our best practice tips and advice.
What is this resource?
A help sheet full of best practice tips and advice taken from the most successful Care Friends launches.
When to use this resource
As soon as you have access to Care Friends so you can start planning your launch ASAP. In our experience with other providers, good preparation and planning is the key to a successful launch.
How to use this resource
Download the Launch planning checklist pdf below.
When you open the checklist, click the green button next to each tip to access resources to support you with implementation.
What is this resource?
These resources will help you introduce Care Friends to the colleagues who you would like to have access to the management portal as admin users.
When to use this resource
If your admin users aren’t aware of Care Friends and excited about the launch already, you’ll need to give them reason WHY they should get involved.
Share these resources before you add your admin users to your portal.
How to use this resource
Introducing Care Friends to your admin users face-to-face? Download our short Admin Users Powerpoint Presentation
Sending them an email? Download our Admin User Intro Email and copy and paste it into an email.
Training
Share the link below with your new admin users to enable them to book a training session at a time to suit them
What is this resource?
A PowerPoint presentation designed for you to ensure that your senior team are fully aware of the benefits of Care Friends and are excited to launch.
When to use this resource
Present this to your senior team prior to launch.
How to use this resource
Download the PowerPoint file and share it with your team at a face-to-face meeting or on a video call.
What are Champions?
Champions are members of your team who have regular contact with care staff and can help you spread the word about the app. They should be enthusiastic, motivated and comfortable using technology!
How to use these resources
Meet with your chosen Champions prior to launch day, either face-to-face or online, and share our Champions introduction video with them https://vimeo.com/672022047
Download the below Tips for Champions Help Sheet to support your champions to become amazing ambassadors. Share it with them by email or print copies to hand out during your champions introduction meeting. The help sheet can also be printed as a poster to display for all staff.
TOP TIP
Remember to reward your champions for going the extra mile and achieving their sign up goals! Click here for a short guide to rewarding your champions.
What is this resource?
A full editable PowerPoint presentation designed for to you to add your logo and chosen points levels to make the presentation bespoke to your organisation.
When to use this resource
At your launch event to get your current staff excited about the app and encourage them to register.
How to use this resource
Download either the £ or € version of the PowerPoint file and customise it, following the simple instructions within the file itself.
What is this resource?
A suggested video script to introduce Care Friends to existing care staff and encourage them to download the app.
When to use this resource:
This script is designed to be used on launch day. Pre-record the video so that it is ready to be shared at your official launch.
How to use this resource:
Use this script to help an influential senior manager record a video on their smartphone. You can then share the video with your existing staff via SMS, WhatsApp, email or social media. Remember to include details of your welcome bonus!
Here’s a couple of real examples to give you some inspiration:
What are these resources?
Teaser message templates and an image to help you build interest and intrigue about Care Friends prior to launch.
When to use this resource
A week before launch
How to use this resource
If communicate with your team by Whatsapp or text message, download our Teaser SMS and Whatsapp Template. You can then dictate the message into Whatsapp, or copy and paste it into your SMS channel – remember to add emojis!
If you usually send a team email to communicate important info, download our Teaser Email Template and copy and paste it into your email. You can also insert the Teaser image for extra impact.
If you have a team Facebook group, download our Teaser Facebook Post and Teaser Facebook Image. Upload the image to your team Facebook group and copy and paste the template text into your post.
What are these resources?
Message templates to help you promote the app and your launch incentive on launch day.
When to use these resources
Launch day!
How to use these resources
If communicate with your team by Whatsapp or text message, download our Launch Day SMS and Whatsapp Template. Simply dictate the message into Whatsapp, or copy and paste it into your SMS channel – remember to add emojis!
If you usually send a team email to communicate important info, download our Launch Day Email Templates and copy and paste it into your email.
If you have a team Facebook group, download our Launch Day Facebook Post and Launch Day Image. Upload the image to your team Facebook group and copy and paste the suggested wording into your post.
What are these resources?
Message templates to help you keep up momentum following launch day!
You may not get to tell all of your staff about the app on launch day, so be sure to follow up via your usual communication methods.
When to use these resources
Drip feed the messages every other day for two weeks following launch
How to use these resources
If communicate with your team by Whatsapp or text message, download our Post-Launch SMS and Whatsapp Templates. Simply dictate the messages into Whatsapp, or copy and paste them into your SMS channel – remember to add emojis!
If you usually send a team email to communicate important info, download our Post-Launch Email Templates and copy and paste them into your email.
If you have a team Facebook group, download our Post-Launch Facebook Posts and Post-Launch Images. Upload the images to your team Facebook group and copy and paste the suggested wording into your posts.
What is this resource
Push notification templates to celebrate the success of your Care Friends app, plus our guide to sending a push notification.
When to use this resource
Post launch
How to use this resource
Download the Post launch push notification templates below for easy to use templates and a link to our help centre guide to sending a push notification.
What is this resource?
A selection of videos aimed at promoting the app to different members of your team.
For your managers, recruiters and admin users
Care Friends in a Nutshell (2 minutes):
£ version https://vimeo.com/carefriends/nutshell
€ version https://vimeo.com/680028930
A brief explainer video from our founder Neil Eastwood (4 mins)
https://vimeo.com/carefriends/explained
Kim Teagle, Bluebird Care Recruiter, gives her Best Practice Tips after a year of Care Friends (7 minutes)
https://vimeo.com/478956983
For your care staff
Care Friends app promo video for care workers (2 mins)
https://vimeo.com/carefriends/promo
How to register for the app (1 min)
https://vimeo.com/675444421
What is this resource?
A series posters designed to encourage staff to use the app with images that represent care staff of varying demographics.
When to use this resource
The posters are designed to be used on an ongoing basis to maintain engagement.
How to use this resource
Simply download and print out as A4 posters on your office printer. Alternatively, email the files to your local print shop and they will be able to print the posters in other sizes up to A2.
What is this resource?
An eye-catching visual resource designed to encourage staff to use the app by promoting your points values.
When to use this resource:
This visual can be used as part of your launch week comms. It can also be used as a post-launch reminder of how much people can earn for each stage of the referral process.
How to use this resource:
Download either the £ or Euro version of the chart and add your organisation’s logo to the bottom left corner.
Next, go into your Care Friends portal > head to settings > Referral points tab. Here you will find your chosen points values and retention milestone which you can copy into the chart.
Save the chart as a pdf or take a screenshot to include in an email. You could also print it out and display it in areas where staff are likely to see it.
What is this resource?
An eye-catching flyer explaining the benefits of the app and how to download and register.
TOP TIP:
This flyer is designed to be used in conjunction with pre-registering your staff to use the app. If you are using a ‘magic’ invite link to register your staff, please contact us on [email protected] for a custom copy of the flyer featuring your magic link.
When to use this resource
Use as part of your launch comms and continue to use post-launch to introduce Care Friends to new starters.
How to use this resource
Download the file below and use it across multiple channels:
Print and display as a poster on your Care Friends champion’s desk and/or staff notice board
Print as a hand out to share at team meetings and new starter training sessions
Add to your new starter onboarding pack as a pdf or printed flyer
What is this resource?
A staff details template which will enable you to pre-register your staff to join the Care Friends app.
The benefits of uploading your staff details to your portal are:
It’s the quickest and most secure login experience for your staff
It gives you the opportunity to send invitations by text and/or email in just a couple of clicks
When to use this resource
Prior to your launch to authorise all your existing staff to use the app.
Whenever you have multiple new starters.
How to use this resource
Download the spreadsheet below
Complete the columns with your staff details, including name, email and/or mobile number. If you have set up ‘sites’ you will need to include the site name exactly as it appears in your portal.
We’re here to help!
If you would like us to upload your staff list for you, please email a password protected copy to [email protected] and we will be happy to add the list to your portal for you.
Want to talk to a real person?
We are here to support you. Email us at [email protected] or call 02038279474
What is this resource?
A QR code for staff to scan to be taken to their chosen app store and download the app.
When to use this resource
You can add this QR code to any in-house resources that you are using to promote the app.
How to use this resource
Simply download the PNG file below and add it to your chosen content.
What is this resource?
This is a low-res logo that can be used on any digital communications. It is not suitable for professionally printed leaflets.
When to use this resource
You can add this logo to any digital or in-house communications you create to promote the Care Friends app. Please do not use this logo for any communications sent to people/publications outside of your organisation without prior approval from the Care Friends Marketing team.
How to use this resource
Simply download the files below and add them to the content you are designing in-house to promote the app.
What is this resource?
A promotional banner featuring a QR code and link to download the app. Spread the word about the app by adding this banner to email sign offs and payslips.
When to use this resource
Any time! To spread the word about the app with low admin effort.
How to use this resource
Download the PNG file below and add it to your email sign off, printed or digital payslips, it can even be used as your team Facebook page banner.
Important note
If you have not pre-authorised your staff to use the app and you are using our ‘magic’ invite link to enable your team to register for the app, please contact us on [email protected] for a customised copy of the banner featuring your unique registration link.
What is this resource?
Tips for using bonus, including ideas for bonus points categories and how many points have been awarded by other organisations.
When to use this resource
As soon as you have launched the app to your team to reward and recognise their hard work.
How to use this resource
Download the help sheet below and use the bonus points feature in your Care Friends portal to start rewarding your team. Click here for a step by step guide to awarding bonus points.
What is this resource?
We have created two sequences of engagement messages which can be shared via your usual staff communication methods.
The ‘Values based engagement ideas’ promote your scheme by appealing to your staff’s caring nature.
The ‘Engagement ideas’ sequence is more points and cash orientated.
When to use this resource
Any time after your two week launch period to keep Care Friends top of mind.
How to use this resource
Choose which sequence of messages you would like to share and download the Word document.
Add your organisation details to the areas highlighted in yellow, then copy and paste each message into your usual comms channel.
Drip feed the messages by sending one per week.
What is this resource?
Full editable PowerPoint presentation designed for to you to add your logo and chosen points levels to make the presentation bespoke to your organisation.
When to use this resource
As part of your new starter onboarding or training process to get new starters involved in your app. Remember new starters bring a whole new pool of candidates!
How to use this resource
Download either the £ or € version of the PowerPoint file and customise it, following the simple instructions within the file itself.
What is this resource?
A handy help sheet full of tips to help you ensure the long term success of your Care Friends app.
When to use this resource
After your two week launch phase
How to use this resource
Download the App Growth Tips pdf below
When you open the help sheet, you can click on the green buttons next to each tip to access the resources relating to them.
What is this resource?
A message template to help you promote the app and encourage team members to register using the ‘magic’ invite link
When to use this resource?
As part of your new starter onboarding communications.
How to use this resource?
Download the template file below.
Copy your magic link in your Care Friends portal – click here to learn how to generate your link
Paste the link into the highlighted section of the template
Copy and paste the template message into your usual staff communication channel and send!
What are these resources?
Sequences of message that can be copied and pasted into your usual staff communication methods. Whether you use email, text, a team Whatsapp group or Facebook page, we’ve got templates for you!
When to use this resource
Each template pack contains instructions on the best times to send your messages. Download your chosen pack of templates ASAP and schedule your messages in advance.
How to use this resource
Choose which communication methods you want to use to spread the word about your new app. Download the relevant pack below and copy and paste the content into your chosen communication method.
TOP TIPS
Keep your messages short and include images or video links to make them stand out.
Content sent from an influential senior manager has the most impact.
You can dictate the SMS and Whatsapp template wording directly into a Whatsapp message, or you could use the template as a script for a Whatsapp voicenote!
If you use an online SMS service, email or Facebook Group, set up your templates all in one go and schedule them to send at the intervals suggested in the packs.