Launch comms packs

What are these resources?

Sequences of message that can be copied and pasted into your usual staff communication methods.  Whether you use email, text, a team Whatsapp group or Facebook page, we’ve got templates for you!

When to use this resource

Each template pack contains instructions on the best times to send your messages.  Download your chosen pack of templates ASAP and schedule your messages in advance.

How to use this resource

Choose which communication methods you want to use to spread the word about your new app.  Download the relevant pack below and copy and paste the content into your chosen communication method.


Keep your messages short and include images or video links to make them stand out.

Content sent from an influential senior manager has the most impact.

You can dictate the SMS and Whatsapp template wording directly into a Whatsapp message, or you could use the template as a script for a Whatsapp voicenote!

If you use an online SMS service, email or Facebook Group, set up your templates all in one go and schedule them to send at the intervals suggested in the packs.